Kind of Project
Identity, Print, Web, Visual System
Leveraging power is a rebranding project that focuses on the identity of Enron Corporation. At the core of Enron, they are concentrated on not only providing power, but finding ways to have influence within society.
I wanted to build a robust visual system that could revival its prior identity and reimagine the platform and industries in which the company operates. The notoriety of Enron was a factor to consider in this rebrand, so a tongue-in-cheek approach was positioned. This resulted in global initiatives that in all seriousness seek to implement positive change, however, in a controlling and manipulative method.