Year

Kind of Project

Disciplines

Spring 2019

Environmental Design

Visual System, Print 

Description

Happiness Unplugged is a project geared towards finding creative solutions for a real world issue. This involved a multi-step process, which involved a topic proposal, identification of relevant audience and stakeholders, and finally creation + implementation of compelling visual elements. All deliverables were to be varied in medium and most importantly work together as a cohesive system.

Concept

As somoeone who values time in nature and understands the benefits of that time on a mental and physical level, I felt it would be relevant and pertinent to encourage other’s to consider doing the same. This exploration was focused on millenials living in the Pacific Northwest under the assumption that this cohort of individuals are entrenched in their work lives, whether it be due to their industry or in order to afford living in a costly region. Through this exploration, messaging was simple + concise with results proving to be playful and trendy to reach the targeted audience.

HAPPINESS UNPLUGGED

Year

Kind of Project

Disciplines

Fall 2019

Branding

Identity, Print, Web, Visual System 

Description

Concept