Year
Kind of Project
Disciplines
Summer 2018
User Experience Design
Web
Description
Bella Baby is a redesign project fixated on an elevated and intuitive user interface. This
required a process of research and testing as the primary focus to enable an renewed and
effective design solution.
Concept
As a company that brings photojournalistic images to homes and hospital rooms of newly born
babies, Bella Baby has many touch points with customers that can be optimized. While the
website is functional, I saw an opportunity to create an even stronger digital presence and
streamlined customer experience. The goal was to redesign a website that can establish itself
as a market leader for newborn photography through enhanced usability and aesthetic.
BELLA BABY
Year
Kind of Project
Disciplines
Description
Concept
